Product Release

In-Store Merchandise Sales Alongside Fuel

Sales Data now covers in-store merchandise by department, by item, and by card, alongside fuel sales for each site.

Sales by department for one store day, with totals

Fuel brings customers to the site, but in-store sales often decide how profitable a site is. Seeing only fuel leaves half of the store’s performance out of view.

What Is New

  • Sales by department — in-store and fuel sales by POS department, with quantities, dollars, discounts, and refunds
  • Sales by item — individual items sold, for a closer look at what drives each department
  • Sales by card — in-store sales broken down by payment card
All Sales views: by department, by item, and by card
In-store sales can be viewed by department, by item, or by card.

Why It Matters

Operators can see how each site performs as a complete retail operation, and which sites turn fuel traffic into in-store revenue.

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