Kii CEO challenges IoT industry to change business model to help create recurring revenue

The CEO of Kii, the leading Internet of Things (IoT) platform provider, will address audiences at this year’s inaugural Smart IoT London event (April 12-13, 2016) at London’s ExCeL with his vision for monetizing the Internet of Things (IoT). Masanari Arai, who founded the business nine years ago, will talk about the huge opportunities for IoT, but that these will be restricted if the business model to make money does not change quickly.

Speaking at the event on Tuesday, April 12, Masanari Arai will explain that: “Monetizing IoT is the next key discussion point in any conversation around IoT. IoT is not just a device or hardware sell, which tends to generate one-off revenues and typically very low profit margins, but an opportunity for organizations to generate regular monthly recurring revenue. We need to see a fundamental business model shift in the industry, away from these one-off hardware costs and towards a long-term service-driven revenue model.

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