Top 9 Mobile Gaming App Marketing Facts That App Developers Must Know
About Vishal: I am the founder and CEO of Appsquare—a Sydney-based app development company that designs innovative apps, provides part funding for selected app ideas and also helps app developers get funding through its network of Venture Capitalists and Angel Investors.
Everyone wants to create the next Temple Run and Subway, and many may even success in creating brilliant games. But, even the best app games won’t fetch their developers much in terms of profits, unless they are marketed right.
Therefore, before developing a gaming app, it is highly important to get your facts straight. Here’s a list of the top 9:
#1 Thumbs up to cross-promotions
60% of agency professionals and 70% of brand marketers feel that social media advertising is essential to build brand awareness. It must seem appalling but it is possible to drive an app in the Top 10 without shelling out on advertising. This is when cross promotion is applied to the existing application. Rovio, BigFish and Chillingo are players who make this fact valid. And they no doubt are big names!
Rovio in fact scripted the Angry Bird success story with a very interactive social marketing strategy. So impressive is this success story that it’s hard to believe that the game almost flopped when it was first launched.
#2 Moderate Success!
For a game to be considered moderately successful, it has to at least earn up to $100-500K per month. Yes, per month! And what’s the other criterion to attain moderate success? The game has to receive 200-300k installs and 30-50k DAU. Clash of Clans and Hay Day’s proprietor Supercell mints around $4m per day.
#3 High k-factor
So when does a gaming app acquire the high k-factor? A mobile game invite sent through SMS acquires the highest k-factor. The SMS scores high on reach and user receptiveness as compared to other platforms.
#4 The swipe accuracy
There is no doubt that simple tapping is easy. However, it is observed that people are much more accurate with swipe gestures. While using swipe gestures, a person subconsciously controls a trajectory of the finger leading to more accurate moves.
#5 Power of limited offers
The limited offer is the most successful good in CSR racing. And the best part is that it appears only 5 times in the entire game. With merely 5 shows, it manages to turn the most successful.
#6 The high ranker in the App store
Sometimes it is felt that an app is a scam when it constantly ranks high in the App store. But when the app holds a high rank, even after 4-5 days, it isn’t a scam.
#7 Traffic can be a problem
The only place where traffic is loved is in the virtual world of app downloads. However, traffic larger than 1MB per minute creates issues in Latin America.
#8 Copying at roadrunner speed
When a western game is published in China, it is sometimes too late. There have been several cases of Chinese developers copying titles and sometimes even successful Facebook games.
#9 Psychological help for game developers
Game developers are taking the services of psychologists so as to acquire some help with the game start and tutorial levels. This is because if players are engaged during the tutorial and first level, they are more likely to continue playing the rest of the game.
The above game app marketing facts are not only interesting to know, but also highlight significant insights that can help app developers. A high rank is obtained on aspects like scope and lucrative growth. These can be achieved by scanning the market, concept and user expectation.
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