Part 3: App Analytics

This post is exciting, as we just publicly launched this new feature to Kii Cloud! If you haven’t heard, today Kii Analytics became available to the public and is the most innovative analytics engine on the market.

(If you missed the first and second parts of this blog series, be sure to check them out!)

 

Previous Offerings

Kii has been working closely with app developers worldwide; in fact, many of us are app developers ourselves. Nearly every app we see on the market is utilizing at least one SDK that provides some kind of analytics functionality. This could be handled by Flurry, Google Analytics, Apsalar, etc. These services are great – but we’ve found that as soon as these developers start to think about growing these apps into a business, the developers simply can’t get what they need from the current offerings.

 

Kii Analytics

Kii Analytics was born from necessity, and gives developers critical insight into their applications.

Event Metrics

This is the conventional key/value analysis that can be found in common providers like Flurry. Kii offers these metrics as well – because we understand the use! Know more about the actions your users are taking by storing events in Kii Analytics, then use them to understand user flows, actions, popular items, etc. As with other Kii SDK code, it’s super-simple to use with a single line of code.

Common Issues

Event metrics are great – but there are obvious issues if this is your only approach to analytics:

  • The events sent for analysis are only a small slice of your application’s overall data
  • Thought of a new metric but already launched? Uh oh
    • You’ll have to modify your app’s code
    • You’ll have to re-submit your app, roll it out to users, and hope they update, etc. This takes time!
  • Many vendors only allow certain event types
    • Tough to customize to your app!

What else can be done?

Application Metrics

Kii would like to enable you to go beyond standard event-driven analytics, so we created Application Metrics. This can be used without the Analytics SDK – giving you the ability to alter your approach, create new metrics, extend back over the lifetime of your app and more without ever updating your app! Here’s how it works…

All of your application’s data is stored in Kii Cloud – your users, their data, your application’s global data and more. This is where the value of your app lies, and you need a way to make sense of it all. Each attribute of these datatypes is at your disposal for creating brand new metrics based on what your users are actually doing within your application. Here’s an example:

– My game has users with some basic profiles
– My game tracks levels, scores, progress and other dynamic attributes in-game

In order to determine if a highly specific ad campaign would be successful, you need to know the average time it takes female users 25-40 to complete level 7 with a score of 500 or higher.

Rather than editing your app and putting in logic to accomodate this metric, then rolling out a new app – you can visit the developer portal at Kii to create this metric on the fly and get the results you need quickly and easily!

This is a very simple use case for our powerful analytics engine just to give you a flavor for what it can do. You can slice data up any way you can imagine; perform operations like count, average, max, min, and more over any number of your data’s attributes.

 

What’s next?

If your app can benefit from either (or both) of these types of analytics – you can learn more here. Don’t want to switch providers? We get it, your data is already accumulating in an existing service. Not to worry, Kii Analytics’ Application Metrics works great as an addition to conventional analytics services!

Tomorrow we’ll discuss the business side of your app, be sure to check it out! In the meantime, if you’d like to get started with Kii Analytics or Kii Cloud – head over to our developer portal where you can sign up for FREE! You’ll have your first cloud-based app up and running in a matter of minutes.

 

Associated articles

  1. Introducing Kii Cloud
  2. Powering Your App
  3. Analyzing Your App
  4. Grow Your Business
  5. Success Stories

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Chris Beauchamp

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