3 Reasons App Developers Need to Think Multiscreen


There’s one big important answer to that question – customers. The people who download and use your app aren’t restricted to one type of device, and they don’t want to be.

1. Your customers are on the move
Google’s 2012 report “The New Multiscreen World” gave us a great look into how people actually use different devices. Researchers found that 90% of people move from one device to another to complete a goal. They might start booking a flight on their phone before moving to the computer, or they will check their bank accounts online and then deposit a check through their phone. This kind of “sequential” use, as the user flows from one device type to another depending on the amount of time they have, or where they are, is now a fact of life.

2. Your customer isn’t paying attention
If you’ve ever sat in front of the TV with your laptop and smartphone nearby – simultaneously using all three to chat with friends, play games, and check the sports scores – you’re not alone.  According to Google, 77% of us behave just the same way. If you don’t tailor your app experience to make it easy for people to complete a task when they’re not really paying attention, you’re going to lose them.

3. Your customer expects a seamless experience
Despite the fact that users are OK with picking you up and putting you down, half paying attention and moving from one device to another, they still expect a continuous experience. Users don’t care which device they’re using, they just want to do whatever it is they have come to your app for. It’s no good if a button that is the right size on an iPhone suddenly blows up to giant size on a Galaxy S4 or you have an app that takes ages to download on a tablet or includes media that won’t work on their smartphone.

From the start, consider the different devices your customers will likely use to interact with your app. Make sure you have a decent QA process in place and check usage stats to get a better understanding of how users are traveling through your app on different devices. Even if they’re not paying attention, you should be!

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